Marketing, Strategy & Digital Leader

I build clarity where others see noise. Whether a brand is scaling, shifting strategy, or navigating a market that’s moving faster than the org chart, my job is the same: figure out what matters, align the team around it, and create the conditions where smart execution leads to real results.

I’ve led marketing, strategy, and digital work at scale—owning complex platforms, multi-year initiatives, and outcomes that mattered to the business. I’m most effective when priorities compete and momentum exists without focus. In those moments, I connect the dots across people, teams, technology, and business constraints—surfacing opportunities that get overlooked and turning them into strategies teams can run with confidence. The goal isn’t just a good plan. It’s a plan that holds, even as conditions change.

My Approach

Strategy starts with empathy and choice.

Most of my work begins with listening—especially to what isn’t being said. That means uncovering unstated needs, hidden dependencies, overlooked signals, and the forces quietly shaping behavior beneath the surface. Once I understand what’s really happening, I translate that insight into priorities that guide where to invest, how to execute, and how to measure what matters.

Done well, this helps teams align on direction, make smarter tradeoffs, and adjust course without losing stride.
Progress becomes sustainable when direction is shared.

Strategic Judgment & Focus

My career has taken me through creative leadership, brand planning, digital marketing, and customer experience. That evolution has shaped a disciplined, outcome-driven way of thinking about strategy—grounded in judgment rather than volume.

In practice, that means helping teams put effort where it will matter most. Validating that campaigns are grounded in sound strategy. Weighing risk against reward honestly. And just as importantly—identifying what should stop so real priorities get the attention they deserve.

At this level, the work isn’t about generating more ideas. It’s about shaping focus, coherence, and momentum.

AI, Automation, and Business Impact

One of the areas I’m most focused on right now is helping organizations get real value out of AI—not the hype, the actual value.

That means leading the design and implementation of AI-enabled workflows, including automation and agentic systems, to reduce friction, improve efficiency, and support better decision-making. The emphasis is on adoption that makes sense: integrated, responsible, and designed to complement how people already work—not complicate it.

AI is most powerful when it helps people see more clearly and move faster. When it does the opposite, something’s gone wrong.

Teaching

I teach Campaign Strategy and Digital Marketing in NYU’s Master’s program in Integrated Marketing. Teaching keeps me sharp—it forces precision and keeps me connected to how the discipline is evolving.

But the part I value most is watching emerging leaders start to think differently. Not just what to do, but how to think about decisions. When confidence in their own judgment starts to take hold, that’s when I know the work is landing.

Leadership

I lead by setting direction and creating the conditions for collaboration—then holding teams accountable to outcomes, not just activity. I help people see what’s possible, understand why it matters, and move forward with confidence while staying adaptable as things change.

My focus is on sustained momentum and work that genuinely connects people, brands, and outcomes—not activity that merely looks busy.

I’m always open to thoughtful conversations about strategy, leadership, or what comes next.
Let’s connect.