Marketing, Digital, and CX Leadership in Complex Environments

I thrive when the work feels complex, the signals are mixed, and the path forward isn’t obvious. My strength is making sense of what’s really happening and shaping a clear path to meaningful impact. By resourcefully connecting insights across people, teams, technology, and business constraints, I help align what a brand can uniquely deliver with what people genuinely want or need.

I’m most effective when priorities compete and momentum exists without clear focus. I surface opportunities others don’t immediately see and turn them into strategies teams can rally around and execute with confidence. This is often when execution is strong, but focus has diffused and outcomes aren’t clearly defined.

My Approach

Strategy starts with empathy and choice.

I focus on understanding real context, often by listening to what isn’t being said. That means uncovering unstated needs, hidden dependencies, ignored signals, and the forces shaping behavior beneath the surface. From there, I translate insight into clear priorities that guide investment, execution, and measurement.

This approach helps teams:

• align around a shared direction
• make better strategic tradeoffs
• focus on high-impact work
• adapt without losing momentum

Clarity is what makes progress sustainable.

Strategic Judgment & Focus

My evolution through creative leadership, brand planning, digital marketing, and customer experience has shaped a disciplined, outcome-focused approach to marketing and strategy.

I bring disciplined judgment to strategic decisions. I help teams focus effort where it will matter most by validating that campaigns are grounded in effective strategy, weighing risk against reward, and identifying what should be stopped to unlock greater impact.

At this level, the work is less about generating ideas and more about shaping focus, coherence, and momentum.

AI, Automation, and Business Impact

A growing focus of my work is helping organizations deliver on the real promise of AI.

I lead the design and implementation of AI-enabled workflows, including automation and agentic systems, to reduce friction, improve efficiency, and support better decision-making. My emphasis is on integrated, responsible adoption that complements existing ways of working and delivers measurable business value.

AI is most powerful when it helps people see more clearly and move faster—not when it adds complexity.

Teaching

I teach Campaign Strategy and Digital Marketing in NYU’s Master’s program in Integrated Marketing. Teaching keeps me closely connected to how the discipline is evolving and sharpens my own thinking by forcing clarity and rigor.

More importantly, it allows me to give back by helping emerging leaders move beyond tactical execution toward stronger strategic judgment. I find real satisfaction in watching students develop confidence in how they think, not just what they do.

Leadership

I lead by setting clear direction and creating the conditions for collaboration. I help teams see what’s possible, understand why it matters, and move forward together with confidence, while staying adaptable as new information emerges.

My focus is on enabling good decisions, sustained momentum, and work that meaningfully connects people, brands, and outcomes.

I’m always open to thoughtful conversations about strategy, leadership, and what comes next.

Let’s connect.